Thursday, May 14, 2020

The Hemorrage in the Democratic Party - 624 Words

Due to the lack of Congressional response of both Republican and Democrats alike, stagflation and globalization, coupled with the Tech boom and the shipment of manufacturing jobs overseas, aided in the demise of a once robust labor union. Financial deregulation, another nemesis of the labor unions caused major taxpayer losses due to the Federal Reserves fraud and perpetuated greed during the Savings and Loan debacle. This crisis was the result of lax government oversight and a fraudulent ponzi scheme which some would link to the undervalued American dollar. Congressional legislation at this time aimed more for increasing inflation and cutting taxes for the extremely rich than focusing on what should have been the main priority: increasing manufacturing, reducing importation, and labor union employment. Representation in Congress is one of the problems Labor Unions have always faced. They were in need of a political maven with a force to be reckoned with that sometimes have more pull than the pressures of voters. In a Pew study taken a few years ago, they looked at the sources of many reporters who wrote stories about America’s economy. Of course Congressmen were often quoted and were subsequently the go to to get up to date information on passed legislation concerning the economy. The issue with this, Pew found, is that â€Å"representatives of organized labor unions were sources in only 2 percent of all the economy stories studied.† (Drum 2011) â€Å"Congress is completely

Wednesday, May 6, 2020

Marketing Analysis Sports Marketing Essay - 2388 Words

Executive summary Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product. List of contents Executive summary page 2 Introduction page 4 Case study page 5 The target customer page 6 The unique selling proposition page 6 Sport marketing mix page 8 Pricing strategy page 10 Distribution strategy page 10 Promotion strategy page 10 Product strategy page 11 Conclusion page 12 References page 13 Introduction Pepsi usually use the sports to market its products. The marketing campaign for Pepsi mainly depends on the sportsShow MoreRelatedMarketing Analysis : Pegasus Sports International3010 Words   |  13 PagesInternational. Pegasus Sports International is an all-encompassing skating gear manufacturer with intentions of conducting SkateTours in an attempt to take skaters outside and develop their talents. The main goal when it comes to Pegasus Sports International is to develop market share in the young people market between the ages of 14 to 35. Since skating is currently a thriving sport, with this objective in mind, our company has made the decision of utilizing musical talent as well as sports talent to makeRead MoreNba General Manager Of A Nba Team1206 Words   |  5 Pagesbusiness partnerships or negotiating to build new team facilities. Sports Marketing A sport management degree is like a business degree so it opens up the job variety to jobs like Sports Marketing. A sports marketer can work at the college and professional level doing all things business and advertising for a team or sport organization. Sports marketing follow the four P which are price, product, promotion, and place. Sport marketing controls all parts of the sporting business which are broadcastingRead MoreMarketing And Competitive Analysis Of London Sports Games1490 Words   |  6 Pagesfurther running the economy. As the majority of students do not have a lot of disposable income, the free admission for students will be a huge competitive advantage. SOCIAL: Attending sports games is a very social activity that people tend to do in groups rather than alone, this is very beneficial to our marketing campaign as for every person we market too, a small group finds out about the event. By increasing attendance, we are generating a social hub which will be appealing for people consideringRead MoreThe Worth Of Sport Event Sponsorship A5132 Words   |  21 PagesJournal of Management and Marketing Research The worth of sport event sponsorship: an event study Jin-Woo Kim The University of Texas at Arlington Abstract The authors investigate the relationship between sports-related event sponsorship and stock market valuation and identify factors that influence the financial rewards of sponsorship using World Cup and PGA tour sponsorship data. 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Introduction Although marketing is described to involve a variety of activities, such as production, pricing, sales and advertising, the focus of it is to satisfy the needs or desires of consumers without no doubt (Smith and Stewart, 2014). ‘The customer is the alpha and omega of marketing’ (Kahle and Close, 2011, p.2). In other words, the customer is the starting points and ending points of marketing. In turnRead MoreCase Study : Advantage Kayaks : A Marketing Plan1549 Words   |  7 PagesKayaks – A Marketing Plan Assignment Topic: Your task is to prepare information that may be used for a marketing plan. Identify one product / service from your own business or from another business with which you are familiar. Write a report about the selected product / service. In your report you should include: †¢ Current marketing situation with background data on the market, product, competition, and distribution. Keep this discussion brief. †¢ Market analysis through a SWOT analysis. MakeRead MoreCase Study Demographics are very important part in marketing a brand or tournament research.900 Words   |  4 PagesCase Study Demographics are very important part in marketing a brand or tournament research. Demographics involve the study of populations, they represent the influence that these populations have on the market. Understanding and knowing the demographics of the sport of tennis in a particular region, will assist in shaping the marketing plan. Identifying relevant demographics can help James Green in marketing a plan to attract spectators and keep them coming back. 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Recently however the companyRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pages1 GoPro SWOT analysis Strengths Strong brand Strong athlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and

Tuesday, May 5, 2020

Body Image of Women Essay Example For Students

Body Image of Women Essay Body Image of WomenEleven million women in the United States suffer from eating disorders- either self-induced semi-starvation (anorexia nervosa) or a cycle of bingeing and purging with laxatives, self-induced vomiting, or excessive exercise (bulimia nervosa) (Dunn, 1992). Many eating disorder specialists agree that chronic dieting is a direct consequence of the social pressure on American females to achieve a nearly impossible thinness. The media has been denounced for upholding and perhaps even creating the emaciated standard of beauty by which females are taught from childhood to judge the worth of their own bodies (Stephens Hill, 1994). To explore the broader context of this controversial issue, this paper draws upon several aspects on how the media influences young womens body image. This paper examines an exploration of the prevalence and the source of body dissatisfaction in American females and considers existing research that presents several important aspects regarding the nature of the connection between advertising and body dissatisfaction. From these distinctions, it will be shown that the media has a large impact on womens body image and that the cultural ideal of a thin body is detrimental to the American females body perception that often results in poor eating pathologies. Body image can be defined as an individuals subjective concept of his or her physical appearance. Body image involves both a perceptual and attitudinal element. The self-perceptual component consists of what an individual sees or thinks in body size, shape, and appearance. A disturbance in the perceptual element of body image is generally reflected in a distorted perception of body size, shape, and appearance. The attitudinal component reflects how we feel about those attributes and how the feelings motivate certain behavior (Shaw Waller, 1995). Disturbances in the attitudinal element usually result in dissatisfaction with body appearance (Monteath McCabe, 1997). Perceptions about body images are shaped from a variety of experiences and begin to develop in early childhood. It has been shown that children learn to favor thin body shapes by the time they enter school (Cohn Adler, 1992). Gustafson, Larsen, and Terry (1992) reported that 60.3 percent of fourth grade girls wanted to be thinner, and the desire for less body fat was significantly associated with an increase occurrence of weight-loss related behaviors. Overall body size and image concerns have been reported to be more prevalent among females than males. Gender related differences in acceptable body size are shaped from a variety of societal definitions of appealing shapes for males and females. Patterns of body dissatisfaction formed in childhood and adolescence persist into adulthood and are most prevalent in females. In their study, Fallon and Rozin (1985) reported that college women perceive their figure to be heavier than the figure they identified as the most attractive to themselves (Lavine, Sweeney, Wagener, 1999). Females experience a large discrepancy with food. On one hand, food is depicted as a reward or indulgence, or as a way of socializing. On the other hand, women are supposed to be fit and thin, which is difficult to accomplish if females indulge in the large repertoire of food (Stuhldreher William, 1999). The diet-obsessive mind of advertising in many womens magazines provides a sharp contrast to the hedonistic view toward food. In several magazines, even the food advertisements focus more on dieting than on quality of food. Thus there are clear and quite strict limits on the degree to which American females may attempt to satisfy their hedonistic impulses toward food (Lennon, Lillethun, Backland, 1999). Societal standards of beauty change dramatically over time. Today the body ideal is to be thin. However, this has not always been the case. .u573e97e3aeec141cb830208ad33bf00f , .u573e97e3aeec141cb830208ad33bf00f .postImageUrl , .u573e97e3aeec141cb830208ad33bf00f .centered-text-area { min-height: 80px; position: relative; } .u573e97e3aeec141cb830208ad33bf00f , .u573e97e3aeec141cb830208ad33bf00f:hover , .u573e97e3aeec141cb830208ad33bf00f:visited , .u573e97e3aeec141cb830208ad33bf00f:active { border:0!important; } .u573e97e3aeec141cb830208ad33bf00f .clearfix:after { content: ""; display: table; clear: both; } .u573e97e3aeec141cb830208ad33bf00f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u573e97e3aeec141cb830208ad33bf00f:active , .u573e97e3aeec141cb830208ad33bf00f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u573e97e3aeec141cb830208ad33bf00f .centered-text-area { width: 100%; position: relative ; } .u573e97e3aeec141cb830208ad33bf00f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u573e97e3aeec141cb830208ad33bf00f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u573e97e3aeec141cb830208ad33bf00f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u573e97e3aeec141cb830208ad33bf00f:hover .ctaButton { background-color: #34495E!important; } .u573e97e3aeec141cb830208ad33bf00f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u573e97e3aeec141cb830208ad33bf00f .u573e97e3aeec141cb830208ad33bf00f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u573e97e3aeec141cb830208ad33bf00f:after { content: ""; display: block; clear: both; } READ: Mental Illness Essay In the 19th century large women were thought of as the image of beauty. The body ideal in the 1920s was similar to that of today, which is thin (Brumberg, 1988). However, this look was achieved through the use of clothing styles and fashion. Then in the 1950s, more voluptuous figures were the ideal. Since that time the ideal body shape for women has become more and more slender (Borzekowski, Robinson, Killen, 2000). Unfortunately, for many people the ideal thin body is nearly impossible to achieve. This makes women

Saturday, April 11, 2020

Medical Marijuana Essays (2437 words) - Herbalism, Medicinal Plants

Medical Marijuana Medical Marijuana Marijuana prohibition applies to everyone, including the sick and dying. Of all the negative consequences of prohibition, none is as tragic as the denial of medical marijuana to the tens of thousands of seriously ill patients who could benefit from its therapeutic use. It is clear from available studies and rapidly accumulating anecdotal evidence that marijuana is therapeutic in the treatment of a number of serious ailments and is less toxic and costly than many conventional medicines for which it may be substituted.1 Most recently, a federally commissioned report by the National Academy of Sciences (NAS) determined that, ?Marijuana's active components are potentially effective in treating pain, nausea, the anorexia of AIDS wasting, and other symptoms? including multiple sclerosis.2 In some cases, marijuana appears more effective than the commercially available drugs it replaces.3 The best established medical use of smoked marijuana is as an anti-nauseant for cancer chemotherapy. During the 1980s, researchers in six different state-sponsored clinical studies involving nearly 1,000 patients determined smoked marijuana to be an effective anti-emetic.4 For many of these patients, smoked marijuana proved more effective than both conventional prescription anti-nauseants and oral THC (marketed today as the synthetic pill, Marinol).5 Dr. John Benson, Jr., co-principle investigator for the latest NAS report, concluded in March 1997 that ?short term marijuana use appears to be suitable in treating conditions like chemotherapy-induced nausea? for patients who do not respond well to other medications.6 Currently, many oncologists are recommending marijuana to their patients despite its prohibition.7 Scientific and anecdotal evidence also suggests that marijuana is a valuable aid in reducing pain and suffering for patients with a variety of other serious ailments. For example, marijuana alleviates the nausea, vomiting, and the loss of appetite experienced by many AIDS patients without accelerating the rate at which HIV positive individuals develop clinical AIDS or other illnesses.8 According to the National Institutes of Health (NIH), marijuana ?increase[s] food enjoyment and the number of times individuals eat per day.?9 The most recent NAS report found cannabinoid drugs ?promising for treating wasting syndrome in AIDS patients,?10 and recommended those patients unresponsive to conventional AIDS medications smoke marijuana to combat the wasting syndrome.11 An earlier 1982 report by the National Academy of Sciences (NAS) suggested that marijuana reduces intraocular pressure (IOP) in patients suffering from glaucoma, the leading cause of blindness in the United States.12 A follow up 1994 report by the Australian federal government determined that, ?There is reasonable evidence for the potential efficacy of THC in the treatment of glaucoma, especially in cases which have proved resistant to existing anti-glaucoma agents,? and recommended the drug's use under medically supervised conditions.13 Clinical and anecdotal evidence also points to the effectiveness of marijuana as a therapeutic agent in the treatment of a variety of spastic conditions such as multiple sclerosis, paraplegia, epilepsy, and quadriplegia. Animal studies and carefully controlled human studies support marijuana's ability to suppress convulsions. In November 1998, England's House of Lords Science and Technology Committee said they were ?convince[d] ... that cannabis ... certainly does have genuine medical applications ... in treating the painful muscle spasms and other symptoms of MS,? and recommended legalizing medical use of the drug.14 The latest NAS report also noted marijuana seems to alleviate muscle spasms associated with MS.15 Many patients and older Americans use marijuana therapeutically to control chronic pain. NAS researchers found that, ?The available evidence from both animal and human studies indicates that cannabinoids can produce a significant analgesic effect.?16 Several recent scientific studies performed by researchers at the University of San Francisco and elsewhere demonstrate that compounds in marijuana modulate pain signals in much the same way as morphine and other opiates.17 This new research led the Society of Neuroscience to pronounce that, ?Substances similar to or derived from marijuana, known as cannabinoids, could benefit the more than 97 million Americans who experience some form of pain each year.?18 New research indicates that marijuana constituents appear to protect brain cells during a stroke. Researchers at the National Institute for Mental Health called compounds in marijuana potent antioxidants.19 Doctors rely on antioxidants to protect stroke victims from toxic levels of a brain chemical called glutamate. Head trauma and strokes cause

Tuesday, March 10, 2020

The Battle of Atlanta in the American Civil War

The Battle of Atlanta in the American Civil War The Battle of Atlanta was fought July 22, 1864, during the  American Civil War  (1861-1865) and saw Union forces under Major General William T. Sherman win a near-run victory. The second in a series of battles around the city, the fighting centered on a Confederate attempt to defeat Major General James B. McPhersons Army of the Tennessee east of Atlanta. While the attack did achieve some success, including killing McPherson, it was ultimately repulsed by Union forces. Following the battle, Sherman shifted his efforts to the western side of the city. Strategic Background Late July 1864 found Major General William T. Shermans forces approaching Atlanta. Nearing the city, he pushed  Major General George H. Thomas Army of the Cumberland toward Atlanta from the north, while  Major General John Schofields Army of the Ohio neared from the northeast. His final command, Major General James B. McPhersons Army of the Tennessee, moved towards the city from Decatur in the east. Opposing the Union forces was the Confederate Army of Tennessee which was badly outnumbered and undergoing a change in command. Major General William T. Sherman. Photograph Courtesy of the National Archives Records Administration Throughout the campaign, General Joseph E. Johnston had pursued a defensive approach as his sought to slow Sherman with his smaller army. Though he had been repeatedly flanked out of several positions by Shermans armies, he had also forced his counterpart of fight bloody battles at Resaca and Kennesaw Mountain. Increasingly frustrated by Johnstons passive approach, President Jefferson Davis relieved him on July 17 and gave command of the army to Lieutenant General John Bell Hood. An offensive-minded commander, Hood had served in General Robert E. Lees Army of Northern Virginia and had seen action in many of its campaigns including the fighting at Antietam and Gettysburg. At the time of the change in command, Johnston had been planning an attack against Thomas Army of the Cumberland. Due to the imminent nature of the strike, Hood and several other Confederate generals requested that the command change be delayed until after the battle but they were denied by Davis. Lieutenant General John B. Hood. Photograph Courtesy of the National Archives Records Administration Assuming command, Hood elected to move forward with the operation and he struck at Thomas men at the  Battle of Peachtree Creek  on July 20. In heavy fighting, the Union troops mounted a determined defense and turned back Hoods assaults. Though unhappy with the result, it did not deter Hood from remaining on the offensive. Fast Facts: Battle of Atlanta Conflict: Civil War (1861-1865)Dates: July 22, 1863Armies Commanders:United StatesMajor General William T. ShermanMajor General James B. McPhersonapprox. 35,000 menConfederacyGeneral John Bell Hoodapprox. 40,000 menCasualties:United States: 3,641Confederacy: 5,500 A New Plan Receiving reports that McPhersons left flank was exposed, Hood commenced planning an ambitious strike against the Army of the Tennessee. Pulling two of his corps back into Atlantas inner defenses, he ordered Lieutenant General William Hardees corps and  Major General Joseph Wheelers cavalry to move out on the evening of July 21. Hoods attack plan called for the Confederate troops to swing around the Union flank to reach Decatur on July 22. Once in the Union rear, Hardee was to advance west and take McPherson from the rear while Wheeler attacked the Army of the Tennessees wagon trains. This would be supported by a frontal assault on McPhersons army by  Major General Benjamin Cheathams corps. As the Confederate troops began their march, McPhersons men had entrenched along a north-south line east of the city. Union Plans On the morning of July 22, Sherman initially received reports that the Confederates had abandoned the city as Hardees men had been seen on the march. These quickly proved to be false and he resolved to begin cutting the rail links into Atlanta. To accomplish this, he sent orders to McPherson instructing him to send Major General Grenville Dodges XVI Corps back to Decatur to tear up the Georgia Railroad. Having received reports of Confederate activity to the south, McPherson was reluctant to obey these orders and questioned Sherman. Though he believed his subordinate was being overly cautious, Sherman agreed to postpone the mission until 1:00 p.m. Major General James B. McPherson. Photograph Courtesy of the Library of Congress McPherson Killed Around noon, with no enemy attack having materialized, Sherman directed McPherson to send Brigadier General John Fullers division to Decatur while Brigadier General Thomas Sweenys division would be allowed to remain in position on the flank. McPherson drafted the necessary orders for Dodge, but before they were received the sound of firing was heard to the southeast. To the southeast, Hardees men were badly behind schedule due to a late start, poor road conditions, and a lack of guidance from Wheelers cavalrymen. Due to this, Hardee turned north too soon and his lead divisions, under Major Generals William Walker and William Bate, encountered Dodges two divisions which were deployed on an east-west line to cover the Union flank. While Bates advance on the right was hampered by swampy terrain, Walker was killed by a Union sharpshooter as he formed his men. As a result, the Confederate assault in this area lacked cohesion and was turned back by Dodges men. On the Confederate left, Major General Patrick Cleburnes division quickly found a large gap between Dodges right and the left of Major General Francis P. Blairs XVII Corps. Riding south to the sound of the guns, McPherson also entered this gap and encountered the advancing Confederates. Ordered to halt, he was shot and killed while trying to escape (Map). Major General Patrick Cleburne. Photograph Courtesy of the Library of Congress The Union Holds Driving on, Cleburne was able to attack the flank and rear of XVII Corps. These efforts were supported by Brigadier General George Maneys division (Cheathams Division) which assaulted the Union front. These Confederate attacks were not coordinated which allowed the Union troops to repel them in turn by rushing from one side of their entrenchments to the other. After two hours of fighting, Maney and Cleburne finally attacked in conjunction forcing Union forces to fall back. Swinging his left back in an L-shape, Blair centered his defense on Bald Hill which dominated the battlefield. In an effort to aid Confederate efforts against XVI Corps, Hood ordered Cheatham to attack Major General John Logans XV Corps to the north. Sitting astride the Georgia Railroad, XV Corps front was briefly penetrated through an undefended railroad cut. Personally leading the counterattack, Logan soon restored his lines with the aid of artillery fire directed by Sherman. For the remainder of the day, Hardee continued to assault the bald hill with little success. The position soon became known as Leggetts Hill for Brigadier General Mortimer Leggett whose troops held it. Fighting died off after dark though both armies remained in place. To the east, Wheeler succeeded in occupying Decatur but was prevented from getting at McPhersons wagon trains by a skillful delaying action conducted by Colonel John W. Sprague and his brigade. For his actions in saving the wagon trains of the XV, XVI, XVII, and XX Corps, Sprague received the Medal of Honor. With the failure of Hardees assault, Wheelers position in Decatur became untenable and he withdrew to Atlanta that night.   Aftermath The Battle of Atlanta cost Union forces 3,641 casualties while Confederate losses totaled around 5,500. For the second time in two days, Hood had failed to destroy a wing of Shermans command. Though a problem earlier in the campaign, McPhersons cautious nature proved fortuitous as Shermans initial orders would have left the Union flank completely exposed. In the wake of the fighting, Sherman gave command of the Army of the Tennessee to Major General Oliver O. Howard. This greatly angered XX Corps commander Major General Joseph Hooker who felt entitled to the post and blamed Howard for his defeat at the Battle of Chancellorsville. On July 27, Sherman resumed operations against the city by shifting to the west side to cut the Macon Western Railroad. Several additional battles occurred outside of the city before Atlantas fall on September 2.

Saturday, February 22, 2020

Juries are fundamental to our adversarial criminal justice process and Essay

Juries are fundamental to our adversarial criminal justice process and the only real guarantee of fairness between the State (as prosecutor) and the Individual - Essay Example In the case of a trial by jury, a decision is rendered by a group of nine individuals who may be drawn from different backgrounds, thereby bringing a depth of understanding of problems that single judges may not possess. According to Janata, â€Å"it is the mix of different persons with different backgrounds and psychological traits in the jury room that produces the desired results.† (Janata, 1976: 595-596). This feature may imbue juries with a greater ability to discern and make accurate determinations about the credibility of witnesses and the validity of arguments being offered, especially in criminal trials, especially because a jury is able to evaluate witnesses, plaintiffs and defendants from their perspective as ordinary citizens. Judges may sometimes get mired in the legal formalities and procedures to such an extent it may impede their intuitive judgments. There is also a greater possibility of bias arising when a single judge makes a decision on a case, particularly when it is a criminal case. In the case of a jury trial, the decision rendered is the cumulative effect of group deliberation, after the input and reflections from the different members comprising the jury are assimilated. Hence, a jury has the advantage of collective recall and weighing up of factors impacting upon a case. Since each fact is explored and discussed in a group, it allows a group scrutiny where bias is more likely to be eliminated than in the case of a single Judge. Jury trials have been advocated as an effective measure to bring justice to citizens, especially in criminal trials where jurors are believed to be better able to make assessments and judgments about character and believability of witnesses. Gastill and Weiser (2006) argue in favor of jury trials on the basis that being a part of a jury can spur greater levels of civil engagement from juror citizens and thereby provide a spur for real, deliberative democracy. While jurors do not make policy decisions, the

Thursday, February 6, 2020

Resource Estimates and Budgets Research Paper Example | Topics and Well Written Essays - 750 words

Resource Estimates and Budgets - Research Paper Example The following discussion will emphasize each activity in terms of its time and cost resources and identify the variances as a result of differences in the baseline and actual performance. Planning Planning activity is the first activity of the project in which 15 days were specified as baseline duration. Due to efficient utilization of time, the project team completed this activity in just 12 days sparing 3 days for the next activity to be commenced. In terms of cost resources, the project team managed to save $4,000 in respect of material cost whereas the company had to pay extra $2,000 for the wages to the labor. Overall, the company performed better and managed to save both time and cost resources. Development This was the biggest activity for the project team in terms of both time and cost resources such that the baseline duration for this activity was kept for 44 days and total cost estimates were reserved for around $55,000. This activity also went successful such that the proj ect team saved 4 days as well as $4,500 on overall basis. Testing After the development, the next activity was the testing of the product which had been developed at the previous stage. Baseline resources for this activity included 10 days of duration and $27,000 in terms of total cost. Since the previous two activities saved around 7 days in total, therefore, the testing activity took more time and underwent with serious stress testing procedures. In this whole practice, the project time consumed around 15 days and spent around $27,000. Overall, the activity could not perform up to the mark in terms of both time and cost estimates. Commercial Viability Testing activity led the project to the commercial viability of the product such that the product was experienced by different types of consumers and analysts to check how the product is perceived. Baseline resources in terms of time and cost were set to be 15 days and $37,000 respectively. The overall activity completed in 13 days s aving 2 more days, but the company had to pay the extra cost $3000 for this activity. Branding The moment commercial viability was affirmed by the project team and it was decided that the product was ready for its commercial production and launch in the market, the branding activity took place such that effective marketing and advertising campaigns were launched by the project team. Around 21 days were kept as the baseline period for the completion of this activity and $20,000 were specified as the cost of this activity. Project team almost completed the activity in 20 days with 1 day to spare but, on the other hand, incurred around $21,500 showing an adverse variance of $1,500. Product Launch Actual product launch was the last activity of this project and only 5 days were specified for the completion of this activity, but the activity actually took around 10 days utilizing the previous 5 slack days. In terms of cost estimates, the activity was assigned around $20,000 on overall bas is. However, the activity underperformed in this activity as well and incurred around $4,000 in excess of the baseline cost of $20,000. Conclusion Overall, the project remained partially successful in achieving its desired results such that time resources have been utilized effectively as the project team managed to